WHAT YOU WILL LEARN
How elite PMs work backward from their clients utilizing personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and aggressive analyses.
How elite PMs present their success utilizing velocity, KPIs, OKRs, North Stars, A/B/n assessments, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with clients, engineers, designers, knowledge scientists, AI, and ML! Follow technical abilities requested by Amazon, Google, and Microsoft.
Ace PM interviews! Prepare utilizing actual PM interview questions. Utilizing our app, follow on a whole lot requested by Amazon, Google, Fb, and Microsoft.
SKILLS YOU WILL GAIN
- PM Interviewing
- Actual-World Examples
- Product Administration
- Actual-World Assignments
- Know-how Management
- Go-to-market Technique
- Product/Market Match
- Tech Management
- B2B Gross sales
- Monetization Technique
- A/B/n testing
- Buyer Retention
About this Specialization
Created and supplied by ADVANCING WOMEN IN TECH (AWIT). Sponsored by AMAZON WEB SERVICES (AWS).
Be taught product administration utilizing the identical curriculum as Amazon and Google PMs! Acquire insights to impress in your first (or subsequent) product supervisor (PM) position.
Lead teacher Nancy Wang, Normal Supervisor of Knowledge Safety Providers at Amazon Net Providers, and former Rubrik and Google PM chief shares the important thing enterprise, technical, design, and management abilities obligatory for fulfillment at PM roles at a number of the world’s prime know-how corporations. These abilities will serve you all through your profession.
Acquire perception from 20 product leaders at Amazon, Google/Alphabet, Fb/Instagram, and Silicon Valley startups. These are the leaders who rent PMs. They may train you probably the most desired PM abilities. View the total record of our instructing expertise in our course descriptions under!
Able to interview? We dedicate 30% of this Specialization to instructing methods to impress throughout your subsequent interview and position. Discover ways to systematically assault every sort of PM interview query. Watch two dwell PM interviews (one Google, one Amazon) with real-time suggestions. Attempt our app, that includes a whole lot of actual PM interview questions requested by Amazon, Google, Fb, and Microsoft!
Views expressed are solely AWIT’s, and never essentially these of AWS, Coursera, or others. © 2020 AWIT. No declare on others’ content material pretty used for instructing pursuant to 17 USC § 107 and relevant caselaw.
Utilized Studying Mission
Deliver your individual product or thought as we:
1. Map your buyer personas and journeys
2. Contain non-buyers to affect consumers
3. Apply Bain’s parts of worth
4. Draft PRDs and PRFAQs
5. Dimension your product market utilizing TAM, SAM, and SOM
6. Carry out aggressive analyses
7. Draft your product imaginative and prescient, roadmap, and backlog
8. Draft Google-style OKRs
9. Design an A/B check
10. Calculate NPS, CSAT, and CES
11. Addict your clients throughout your product journey
12. Worth your product
13. Analysis opponents’ LTV
14. Analyze monetary statements
15. Lead with designers & engineers
16. Reply actual technical PM interview questions
17. Follow actual behavioral, product design, technique, knowledge evaluation, and estimation PM interview questions.
(Fb calls the query sorts above management & drive, product sense, and execution — you’ll follow these too!)
18. Resist your proxies
19. Realign your metrics together with your product imaginative and prescient
And extra!
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