English for Enterprise and Entrepreneurship

About this Course

Welcome to English for Enterprise and Entrepreneurship, a course created by the College of Pennsylvania, and funded by the U.S. Division of State Bureau of Academic and Cultural Affairs, Workplace of English Language Packages.

To enroll on this course without cost, click on on “Enroll now” after which choose “Full Course. No certificates.” This course is designed for non-native English audio system who’re thinking about studying extra concerning the international enterprise economic system. On this course, you’ll study matters and language needed to achieve the worldwide office. You’ll discover enterprise English via genuine readings and video lectures, whereas studying about enterprise vocabulary, ideas, and points. Unit 1 will present an introduction to entrepreneurship by analyzing concepts, merchandise, and alternatives. In unit 2, you’ll be taught concerning the fundamentals of market analysis, together with establish a possibility. The following unit within the course will deal with enterprise plans, why these plans are essential, and gives you an opportunity to observe composing a marketing strategy. Within the remaining unit of the course, we are going to current fundamentals for funding a enterprise and can provide help to create a persuasive presentation, or pitch, primarily based on a marketing strategy. Except in any other case famous, all course supplies can be found for re-use, repurposing and free distribution beneath a Artistic Commons 4.0 Attribution license. Supplemental studying supplies had been offered by Newsela, which publishes day by day information articles at a stage that’s excellent for every English language learner.

SKILLS YOU WILL GAIN

• Enterprise Plan
• Market Analysis
• English Language
• Entrepreneurship

Syllabus – What you’ll be taught from this course

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WEEK

1

9 hours to finish

Unit 1: Changing into an Entrepreneur

On this unit, we are going to introduce course objectives and logistics, then talk about primary ideas and vocabulary associated to entrepreneurship.

WEEK

2

8 hours to finish

Unit 2: Figuring out an Alternative

This unit will cowl do market analysis to find out whether or not a brand new product presents a possibility in a market. We are going to deal with surveys and questions.

WEEK

3

4 hours to finish

Unit 3: Making a Enterprise Plan (Half 1)

This primary a part of Unit 3 will evaluate the significance of writing a marketing strategy and can deal with the primary two sections: operations and advertising and marketing.

WEEK

4

3 hours to finish

Unit 3: Making a Enterprise Plan (Half 2)

On this second a part of Unit 3, we are going to be taught concerning the Financials part of a marketing strategy and create a easy, transient marketing strategy of our personal.