Enterprise Mannequin Innovation

About this Course

Innovation goes past expertise, merchandise and processes. The brand new aggressive panorama requires one other, extra holistic and strategic perspective, primarily based on the idea of enterprise fashions.

This course offers you entry to the Odyssey 3.14 method, a pioneering framework that can assist you to invent or reinvent enterprise fashions. This extremely revolutionary method has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has confirmed to be a really priceless methodology for start-up entrepreneurs, enterprise unit managers and intrapreneurs alike. It provides a sensible and extremely efficient framework and toolbox to create, invent or reinvent enterprise fashions in a really disciplined manner. The method begins with a deep dive into the three pillars of the enterprise mannequin: – The worth proposition (who’re our clients and what are we providing them?) – The worth structure (how are we organized to be able to ship this worth proposition to our clients in due time) – The revenue equation (how the alignment between the primary 2 pillars generates a revenue) 14 instructions are then explored to be able to invent or reinvent a enterprise mannequin. Examples of the instructions embody “decreasing shoppers general prices”, “modifying the income stream”, “introducing a 3rd get together”, “eliminating a step within the worth chain”, and “exploring new sources”. Illustrated by quite a few examples, each iconic (Ikea, Tetra Pack, Grameen Financial institution…) and newer (Airbnb, Zopa, Drive Now…), these instructions stimulate your creativity to carefully discover all potential innovation paths. Innovation turns into an journey, an odyssey… therefore the identify of the method! Odyssey 3.14 is the results of over 15 years of analysis, consulting and instructing. Over 150 corporations which have efficiently invented or reinvented their enterprise mannequin have been totally analyzed and can encourage you to develop your individual new, revolutionary enterprise mannequin. This course is part of the MSIE program at HEC. If you happen to appreciated it, don’t hesitate to seek the advice of the opposite programs of this system.

WHAT YOU WILL LEARN

• Outline what a enterprise mannequin is and why it lets you method innovation and technique from a very totally different angle

• Perceive the three elements of the enterprise mannequin and the way they’re linked

• Stimulate your creativity by capitalizing on the 14 instructions toolbox

• Analyze current enterprise fashions, create new ones or adapt current ones utilizing the Odyssey 3.14 method

SKILLS YOU WILL GAIN

• Strategic Administration
• Enterprise Mannequin
• Enterprise Modeling
• Enterprise Technique

Syllabus – What you’ll study from this course

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WEEK

1

3 hours to finish

MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION

Welcome to the enterprise mannequin innovation journey! The purpose of this introductory module is to familiarize you with innovation and enterprise fashions and the way they relate to the technique of your organization. We’ll concentrate on totally different enterprise fashions and enterprise mannequin frameworks. This module may also offer you an summary of the course and of your assignments.

WEEK

2

4 hours to finish

MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL

On this module, we’ll dive deeper into the Odyssey 3.14 method and framework, by exploring intimately the three elements of the enterprise mannequin. 1) The worth proposition, which defines your supply and the way it’s perceived by clients 2) The worth structure, which defines the best way your organization is organized to ship your supply 3) The revenue equation, which lets you measure the effectivity of your small business mannequin and the relation between the worth proposition and worth structure. Considering deeply about these 3 elements and seeing them by way of new lenses will assist you to discover revolutionary options to create a more practical enterprise mannequin.

WEEK

3

3 hours to finish

MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION

This module explores the 7 instructions on the worth proposition facet of the enterprise mannequin. These are the primary 7 instructions within the Odyssey 3.14 framework. They embody: 1) Modifying the income stream, that’s, how charging a buyer can transform the worth proposition, 2) non-customers, since this group provides many progress alternatives 3) Introducing a 3rd get together, which explains the ability of platform enterprise fashions. Every path will likely be illustrated by actual life examples.

WEEK

4

3 hours to finish

MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE

This module explores the 7 instructions on the worth structure facet of the enterprise mannequin. These are the final 7 instructions within the Odyssey 3.14 framework. They embody: 1) Eliminating or including a step within the worth chain, that may for instance result in a round financial system, 2) Discovering new sources within the crowd, which explains leverage the billion people linked to the web, 3) Leveraging sources and competencies, which demonstrates how an alternate manner of current sources and competencies can radically modify the enterprise mannequin. Every path will likely be illustrated by actual life examples.