Foundations of Digital Advertising and marketing and E-commerce

About this Course

That is the primary of seven programs within the Google Digital Advertising and marketing & E-commerce Certificates, which can equip you with the abilities you have to apply to entry-level roles in these fields. Individuals who work in digital advertising and e-commerce assist their organizations appeal to new clients, interact clients via numerous digital channels, and drive transactions like purchases and buyer loyalty. On this course, you’ll discover entry-level jobs in digital advertising and e-commerce and establish the roles and capabilities that these jobs play inside a company. You’ll additionally study in regards to the advertising funnel and the way it shapes the shopper journey.

Google workers who at present work within the area will information you, offering hands-on actions and examples that simulate frequent digital advertising and e-commerce duties, and serving to you construct your expertise and put together for the job. Learners who full the seven programs on this program might be outfitted to use for entry-level jobs in digital advertising and e-commerce. No earlier expertise is critical. By the tip of this course, it is possible for you to to do the next: – Outline the fields of digital advertising and e-commerce – Describe the job obligations of an entry-level digital advertising coordinator and e-commerce analyst (and comparable job titles) – Summarize how this program will assist put together you for a profession in digital advertising and e-commerce – Determine the roles and capabilities that digital advertising and e-commerce play inside a company – Perceive the shopper journey and the perform of journey maps – Clarify the idea of a advertising funnel – Perceive the weather and targets of a digital advertising and e-commerce technique

WHAT YOU WILL LEARN

• Outline the fields of digital advertising and e-commerce

• Describe the job obligations of an entry-level digital marketer and e-commerce specialist

• Clarify the idea of a advertising funnel

• Perceive the weather and targets of a digital advertising and e-commerce technique

SKILLS YOU WILL GAIN

• Advertising and marketing
• Buyer loyalty
• E-Commerce
• Advertising and marketing Analytics
• Buyer Outreach

Syllabus – What you’ll study from this course

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WEEK

1

5 hours to finish

Introduction to foundations of digital advertising and e-commerce

You’ll discover out what’s in retailer for Course 1 and the entire certificates program. You’ll additionally study in regards to the Coursera platform, procedures, and content material varieties, and meet different learners in this system. Then, you’ll study digital advertising and e-commerce fundamentals, the duties that individuals who work in these fields do, and the transferable expertise you may have already got. Lastly, you’ll get some suggestions for embarking on careers on this area.

WEEK

2

5 hours to finish

The shopper journey and the advertising funnel

You’ll study what digital advertising and e-commerce roles and departments do inside organizations and the way they create worth. You’ll even be launched to advertising ideas, just like the buyer journey and the advertising funnel, that kind the premise for a lot of what these roles do.

WEEK

3

5 hours to finish

Digital advertising and e-commerce technique

You’ll discover the connection between digital advertising and branding, and the way companies can leverage each to achieve success. You’ll examine the weather of a digital advertising technique, together with aim setting, channel choice, and content material planning. You then’ll study generally used channels and platforms, like search engine marketing (website positioning), search engine advertising (SEM), show promoting, social media advertising, and e-mail advertising.

WEEK

4

4 hours to finish

Measure efficiency success

You’ll study the significance of measuring outcomes and customary metrics to trace. You’ll additionally look at how digital entrepreneurs and e-commerce specialists use knowledge to evaluate and enhance efficiency and inform tales with knowledge. You’ll finish the course by collaborating in optionally available content material if you happen to’re concerned with getting ready for a job search.