From Likes to Leads: Work together with Prospects On-line

About this Course

From Likes to Leads: Work together with Prospects On-line is the third of seven programs within the Google Digital Advertising and marketing & E-commerce Certificates. This course will assist you develop social media advertising and marketing methods. Social media is a key digital advertising and marketing channel for a lot of companies due to the massive quantity of people that use social platforms to socialize, work together with companies, and share content material. No digital advertising and marketing technique is full with out a web based model presence the place prospects can interact with a model. On this course you’ll discover social media platforms and establish which platform is probably the most applicable for particular enterprise wants. You’ll discover ways to create content material for social media utilizing graphic design ideas for entrepreneurs and discover ways to handle a social media presence. As well as you’ll set targets and success metrics for social media advertisements.

Google staff who at present work within the subject will information you, offering hands-on actions and examples that simulate frequent digital advertising and marketing and e-commerce duties whereas exhibiting you a few of the finest instruments and sources used on the job. Learners who full the seven programs on this program can be outfitted to use for entry-level jobs in digital advertising and marketing and e-commerce. No earlier expertise is important. By the top of this course, it is possible for you to to do the next: – Establish the 5 core pillars of social media advertising and marketing: technique, planning and publishing, listening and engagement, analytics and reporting, and promoting – Decide how to decide on social media platforms for a marketing campaign – Perceive tips on how to enhance engagement on social media – Learn to write, design, and repurpose partaking content material for social media – Acknowledge tips on how to use the info gathered from social media analytics as a decision-making device – Be taught finest practices for presenting a social media report – Obtain particular advertising and marketing targets by means of the usage of paid social media

WHAT YOU WILL LEARN

• Outline social media advertising and marketing and describe its objective

• Establish core pillars of social media advertising and marketing: technique, planning and publishing, listening and engagement, analytics and reporting, promoting

• Outline the targets of a social media marketing campaign

• Write, design, and repurpose partaking content material for social media

SKILLS YOU WILL GAIN

• Social Listening
• Social Media Bidding
• Buyer Engagement
• Social Media Analytics
• Social Media Branding

Syllabus – What you’ll study from this course

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WEEK

1

3 hours to finish

Introduction to from likes to leads: work together with prospects on-line

You’ll research the significance of social media advertising and marketing in selling a enterprise or product. Subsequent, you’ll discover frequent social media platforms utilized in digital advertising and marketing and the way to decide on the very best platform for a marketing campaign. Then, you’ll uncover the 5 core pillars of social media advertising and marketing: technique, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

WEEK

2

5 hours to finish

Social media technique, planning, and publishing

You’ll give attention to the primary two core pillars of social media advertising and marketing: technique, and planning and publishing. You’ll additionally discover ways to accomplish enterprise targets with a social media advertising and marketing marketing campaign and tips on how to establish a audience whereas constructing a model id on social media. Then, you’ll study the variations between paid, owned, earned, and natural social media advertising and marketing. Then, you’ll decide tips on how to publish content material on the proper time and with the correct frequency.

WEEK

3

8 hours to finish

Listening and engagement on social media

You’ll give attention to the third core pillar of social media advertising and marketing: listening and engagement. You’ll study the significance of social listening and tips on how to use widespread social listening instruments. Then, you’ll discover methods to develop relationships with prospects and construct model authority.

WEEK

4

4 hours to finish

Social media analytics and reporting

You’ll give attention to the fourth core pillar of social media advertising and marketing: analytics and reporting. You’ll discover the significance of social media analytics and describe totally different analytics segments. Subsequent, you’ll find out about widespread analytics instruments and perceive tips on how to use the info gathered to make selections and enhancements. Then, you’ll look at the significance of social media reviews and follow creating one.