Introduction to Social Media Advertising and marketing

About this Course

This course lays the inspiration of social media advertising. You’ll study what social media advertising entails, together with the historical past and the completely different social media channels that exist. You’ll learn to choose a social media channel that matches your wants, set objectives and success metrics, and decide who your target market is.

By the tip of this course, it is possible for you to to: • Perceive the panorama of conventional, digital, and social media advertising • Perceive the way to turn into licensed as a Digital Advertising and marketing Affiliate • Perceive the foremost social media platforms, how they perform, and what position they play in advertising • Create SMART objectives and establish KPIs • Outline your target market and their buyer journey • Select the precise social media platforms and learn to create social media insurance policies No matter degree of data you begin with, this course will provide help to construct a stable basis for social media advertising and acquire relevant abilities that may will let you make your social media advertising efforts extra profitable and noticeable. Learners don’t want advertising expertise, however ought to have fundamental web navigation abilities and be wanting to take part and join in social media. Learners will need to have a Fb account and an Instagram account helps.

WHAT YOU WILL LEARN

• Perceive the panorama of conventional, digital, and social media advertising

• Perceive the foremost social media platforms, how they perform, and what position they play in advertising

• Create SMART objectives, establish KPIs, and outline your target market and their buyer journey

• Select the precise social media platforms and learn to create social media insurance policies

SKILLS YOU WILL GAIN

• Social Media Advertising and marketing
• Advertising and marketing
• Digital Advertising and marketing
• Social Media Advertising and marketing Technique

Syllabus – What you’ll study from this course

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WEEK

1

4 hours to finish

The Social Media Panorama

This week you’ll get an introduction to the Meta Social Media Advertising and marketing Skilled Certificates program, then you definitely’ll dive into an introduction to advertising and social media advertising, find out about how companies use social media and get a fundamental overview of the social media panorama.

WEEK

2

3 hours to finish

Social Media Platforms Overview

In week two, you’ll study the ins and outs of a number of the main social media platforms in addition to the variations between how people and companies can and do use them.

WEEK

3

3 hours to finish

Objectives and Planning for Success

In week three, you’ll dig into two foundational abilities for a marketer, defining SMART objectives and key efficiency indicators. These are key parts in constructing out a advertising marketing campaign it doesn’t matter what platform you use on. On the finish of the week you’ll full your first mission and apply your studying to an actual life situation.

WEEK

4

4 hours to finish

Perceive Your Viewers

This week, you’ll flip your focus to growing a target market persona and a buyer journey. This basis to any advertising marketing campaign builds off of what you realized final week on objectives and key efficiency indicators. You’ll finish the week with a mission wherein you’ll construct your individual target market persona and buyer journey.