About this Course
Make the Sale: Construct, Launch, and Handle E-commerce Shops is the sixth of seven programs within the Google Digital Advertising & E-commerce Certificates. This course explores how companies and people promote merchandise on-line, together with utilizing in style platforms like Shopify. You’ll undergo the method of making a mock e-commerce retailer. To do that, you’ll construct a Shopify retailer, add the required data, and create product listings. You’ll discover methods to attain clients on-line by way of e-commerce buyer outreach strategies like ads and campaigns.
WHAT YOU WILL LEARN
Perceive important e-commerce methods and practices
Clarify what e-commerce shops and platforms are and the way they work
Create an enticing buyer expertise on-line utilizing finest practices
Arrange a mock e-commerce retailer utilizing Shopify
SKILLS YOU WILL GAIN
- Success and supply
- Web site Construction
- E-commerce platforms
- E-Commerce Technique
- Seasonality
Syllabus – What you’ll study from this course
6 hours to finish
Introduction to make the sale: construct, launch, and handle e-commerce shops
You’ll discover the sector of e-commerce and study the advantages of promoting merchandise on-line. You’ll examine the frequent phrases, instruments, roles, and methods which are utilized in e-commerce. Then, you’ll discover ways to start an e-commerce mission utilizing market analysis, aggressive evaluation, target market identification, product analysis, product sourcing, and model technique.
6 hours to finish
Study on-line shops
You’ll study totally different e-commerce shops, together with Shopify. You’ll study creating, designing, and optimizing an internet retailer to promote merchandise. Then, you’ll construct a mock Shopify retailer and create product listings for it.
6 hours to finish
Adverts and campaigns in e-commerce
You’ll uncover methods to attain clients on-line by way of strategies like commercial campaigns and look at the advantages of internet advertising. Then, you’ll discover how seasonality impacts e-commerce companies. Lastly, you’ll discover ways to optimize an e-commerce advertising technique to fulfill marketing campaign targets.
5 hours to finish
Have interaction clients with an internet retailer
You’ll discover ways to interact with clients on-line. You’ll discover how the web checkout course of works and methods to entice clients to buy a product. You’ll additionally discover ways to transfer clients effectively by way of the move of a Shopify retailer. You’ll finish the course by studying in regards to the significance of making a profitable path to buy for purchasers and the way the order success and transport course of works.
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