Make the Sale: Construct, Launch, and Handle E-commerce Shops

About this Course

Make the Sale: Construct, Launch, and Handle E-commerce Shops is the sixth of seven programs within the Google Digital Advertising & E-commerce Certificates. This course explores how companies and people promote merchandise on-line, together with utilizing in style platforms like Shopify. You’ll undergo the method of making a mock e-commerce retailer. To do that, you’ll construct a Shopify retailer, add the required data, and create product listings. You’ll discover methods to attain clients on-line by way of e-commerce buyer outreach strategies like ads and campaigns.

Google workers who presently work within the area will information you, offering hands-on actions and examples that simulate frequent digital advertising and e-commerce duties whereas exhibiting you a few of the finest instruments and assets used on the job. Learners who full the seven programs on this program shall be prepared to use for entry-level jobs in digital advertising and e-commerce. No earlier expertise is important. By the top of this course, it is possible for you to to do the next: – Perceive important e-commerce methods and practices – Clarify methods to conduct market analysis and product analysis – Arrange a mock e-commerce retailer utilizing Shopify – Use Google Adverts to interact e-commerce clients – Clarify how developments and seasonality have an effect on e-commerce companies – Use finest practices to create an enticing buyer expertise on-line – Describe the order success course of by way of checkout, level of sale (POS), transport, and supply. – Optimize a checkout move for purchasers

WHAT YOU WILL LEARN

• Perceive important e-commerce methods and practices

• Clarify what e-commerce shops and platforms are and the way they work

• Create an enticing buyer expertise on-line utilizing finest practices

• Arrange a mock e-commerce retailer utilizing Shopify

SKILLS YOU WILL GAIN

• Success and supply
• Web site Construction
• E-commerce platforms
• E-Commerce Technique
• Seasonality

Syllabus – What you’ll study from this course

WEEK

1

6 hours to finish

Introduction to make the sale: construct, launch, and handle e-commerce shops

You’ll discover the sector of e-commerce and study the advantages of promoting merchandise on-line. You’ll examine the frequent phrases, instruments, roles, and methods which are utilized in e-commerce. Then, you’ll discover ways to start an e-commerce mission utilizing market analysis, aggressive evaluation, target market identification, product analysis, product sourcing, and model technique.

WEEK

2

6 hours to finish

Study on-line shops

You’ll study totally different e-commerce shops, together with Shopify. You’ll study creating, designing, and optimizing an internet retailer to promote merchandise. Then, you’ll construct a mock Shopify retailer and create product listings for it.

WEEK

3

6 hours to finish

Adverts and campaigns in e-commerce

You’ll uncover methods to attain clients on-line by way of strategies like commercial campaigns and look at the advantages of internet advertising. Then, you’ll discover how seasonality impacts e-commerce companies. Lastly, you’ll discover ways to optimize an e-commerce advertising technique to fulfill marketing campaign targets.

WEEK

4

5 hours to finish

Have interaction clients with an internet retailer

You’ll discover ways to interact with clients on-line. You’ll discover how the web checkout course of works and methods to entice clients to buy a product. You’ll additionally discover ways to transfer clients effectively by way of the move of a Shopify retailer. You’ll finish the course by studying in regards to the significance of making a profitable path to buy for purchasers and the way the order success and transport course of works.