WHAT YOU WILL LEARN
Learn how to navigate the music enterprise as an unbiased artist, together with how you can community, leverage social media, and launch a crowdfunding marketing campaign
Focus on how the music enterprise capabilities, together with the varied roles inside the enterprise, contract agreements, and the way artists become profitable
Focus on the unique rights granted by copyright regulation and clarify how you can leverage these rights as a creator
Leverage expertise utilized in musicianship to change into a more practical entrepreneur
SKILLS YOU WILL GAIN
- Copyright
- Music
- Social Media
- Enterprise
- Entrepreneurship
- Music enterprise
- Income streams
- Teambuilding
- Contracts
- Advertising
- Crowdfunding
- Networking
About this Specialization
This specialization offers you the information, each theoretical and sensible, to launch your profession within the music enterprise as an artist, supervisor, agent, and/or producer. You’ll start with Music Enterprise Foundations, which offers a broad overview of the music enterprise, together with a historical past of the business in addition to the varied roles that exist and the way they relate to at least one one other. You’ll find out how file contracts are structured in addition to a primary overview of copyright regulation. From there, you’ll full Navigating the Music Enterprise, designed for each musical artists and those that want to work with artists. This course will aid you establish the distinctive components of artist id and give you the sensible enterprise know-how you’ll have to construct a fanbase and efficiently run a crowdfunding marketing campaign. Subsequent, you’ll full Copyright Regulation within the Music Enterprise, which will get to the guts of compensation and income within the music enterprise. You should have the chance to unpack high-profile copyright regulation circumstances involving world-renowned artists, gaining a greater understanding of how you can leverage the regulation to their profit. Lastly, you’ll full Creativity and Entrepreneurship, during which you’ll be taught what it takes to be an efficient entrepreneur within the music enterprise, studying expertise which might be important for thriving in an ever-changing business.
Utilized Studying Venture
Learners will develop a complete plan for his or her music profession, together with a imaginative and prescient assertion, web site, and an optionally available crowdfunded marketing campaign. Learners may also analyze and focus on a collection of high-profile, real-world case research from the music business.
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