Search Engine Optimization (search engine optimization) Specialization

About this Specialization

This Specialization will educate you to optimize web site content material for the very best search engine rating. You’ll study the idea behind Google search and different search engine algorithms; you’ll additionally construct sensible, real-world expertise you could apply to a profession in digital advertising or on-line content material growth, together with on-page and off-page optimization, optimizing for native and worldwide audiences, conducting search-focused web site audits, and aligning search engine optimization with general enterprise methods. Every course is meant to construct on the talents from the earlier course, thus we advocate you’re taking the programs within the order they’re listed. The Specialization culminates in a hands-on Capstone Challenge, wherein you’ll apply your expertise to a complete search engine optimization consulting job.


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