About this Course
This course equips you with essential content material creation and administration expertise. You’ll learn to create efficient social media posts and the best way to create a robust model that can assist you construct a social media presence. You’ll additionally learn to set up an ongoing course of to handle your content material. This contains organising a content material calendar, managing and moderating your posts, analyzing knowledge for insights and iteration, and the best way to enhance submit effectiveness. You’ll finish the course with real-world software of your expertise by means of a content material administration challenge.
WHAT YOU WILL LEARN
set up and handle a social media presence
create a model, tone, and voice for a social media presence
handle a content material calendar for a social media presence
consider the efficiency of content material on social media and the best way to iterate on that efficiency
SKILLS YOU WILL GAIN
- Content material Growth
- content material administration
- Social Media Advertising and marketing
- Content material Advertising and marketing
- Advertising and marketing Content material Growth
Syllabus – What you’ll study from this course
4 hours to finish
Set up Your Presence
In week 1, you’ll learn to set up your online business presence on social media, and observe doing so, and the best way to create a model utilizing the EPIC model framework.
3 hours to finish
Social Media Content material
This week you’ll study the weather of a submit and the best way to create one for a enterprise utilizing textual content and pictures successfully.
4 hours to finish
Social Media Content material Administration
This week you’ll learn to determine what to submit and handle your content material. You’ll additionally learn to average social media conversations and also you’ll observe constructing a content material calendar.
2 hours to finish
Consider Your Efforts
This week you’ll learn to consider and optimize your social media advertising efforts. You’ll observe utilizing actual world knowledge to enhance in your posts and optimize your efforts.
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