About this Course
At this time, there may be demand for individuals expert in Sports activities Advertising. Organizations need your experience to power and develop buyer bases and groups need to enlarge their fan base, entice new sponsors to their sport, construct sturdy packages with present sponsors, and run their fan conventions and different occasions. As well as, a variety of corporations acknowledge the worth sports activities relationships have in positioning and constructing their manufacturers. On this Sports activities Advertising MOOC, you’ll study:
— Ticket pricing methods — How a disaster would possibly occur in sport — How all sorts of corporations are utilizing sports activities to reinforce and place their manufacturers — Tips on how to promote and market a sporting occasion — Tips on how to develop sponsorships — Tips on how to use social media to develop your workforce’s follower base and promote your sporting occasions, conferences and conventions The Sports activities Advertising MOOC was created by Professor Sweet Lee of Northwestern’s Medill College of Journalism and Built-in Advertising Communications. She is joined by specialists within the many specialty subjects necessary to Sports activities Advertising.
Syllabus – What you’ll study from this course
2 hours to finish
What’s sports activities advertising and marketing?
Welcome to the primary module of Sports activities Advertising. This course showcases sports-specific advertising and marketing methods and developments. In subsequent modules, we’ll focus on how sports activities advertising and marketing is each related and totally different from other forms of selling, however to start out our course, we’ll present a broad overview of the differing points of sports activities advertising and marketing and also will break down the elements of sports activities advertising and marketing as an idea.
2 hours to finish
Sports activities Advertising: variations and similarities with different advertising and marketing
In Module 2, we’ll study the distinction between service and product advertising and marketing and why sports activities advertising and marketing has some overlap with each of those areas. We may even discover the world of occasion advertising and marketing.
2 hours to finish
Worth: Sponsorship, Partnerships & Dynamic ticket pricing
This module will discover tips on how to acquire worth in model and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential worth of each may even be touched on.
3 hours to finish
Sports activities communication: press releases, media relations, public relations
This module will cowl the first areas of communication in sports activities advertising and marketing. Sports activities-specific developments in public relations will probably be highlighted, together with particular examples. This module may even embrace a radical overview of tips on how to draft an efficient press launch.
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