Suppose Exterior the Inbox: E mail Advertising

About this Course

Suppose Exterior the Inbox: E mail Advertising is the fourth of seven programs within the Google Digital Advertising & E-commerce Certificates. This course will discover learn how to execute a profitable e mail advertising marketing campaign. E mail advertising is without doubt one of the oldest and most confirmed digital advertising channels, and it’s a vital part of an general digital advertising technique. E mail is a major channel for a lot of companies in reaching present prospects, encouraging interplay with the enterprise, driving purchases, and constructing loyalty. On this course, you’ll discover e mail advertising and canopy subjects like: creating an e mail advertising technique, executing e mail campaigns, and measuring the outcomes of these campaigns. You’ll additionally learn to use mailing lists and make the most of automation and workflows.

Google workers who at the moment work within the area will information you, offering hands-on actions and examples that simulate frequent digital advertising and e-commerce duties whereas exhibiting you a number of the finest instruments and sources used on the job. Learners who full the seven programs on this program will probably be outfitted to use for entry-level jobs in digital advertising and e-commerce. No earlier expertise is important. By the top of this course, it is possible for you to to do the next: – Write efficient preview textual content and topic traces utilizing finest practices – Create e mail advertising automation and workflows – Construct and preserve e mail lists – Write efficient e mail copy – Conduct contact administration and record segmentation – Make use of finest practices to deal with personally identifiable data, or PII, and person knowledge safely – Measure and analyze e mail marketing campaign outcomes

WHAT YOU WILL LEARN

• Perceive how e mail advertising suits right into a digital advertising technique

• Write efficient e mail copy, topic traces, and preview textual content

• Take a look at, execute, and optimize an e mail advertising marketing campaign

• Measure and analyze e mail marketing campaign outcomes

SKILLS YOU WILL GAIN

• E mail Writing
• E mail record segmentation
• E mail advertising technique
• E mail advertising analytics
• Contact administration

Syllabus – What you’ll study from this course

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WEEK

1

5 hours to finish

Introduction to suppose outdoors the inbox: e mail advertising

You’ll discover what e mail advertising is, the way it works, and why it’s helpful. You’ll additionally study the significance of e mail advertising to satisfy enterprise targets. Then, you’ll use the PESTLE and SWOT frameworks to set SMART e mail advertising targets. To wrap up week 1, you’ll study finest practices in e mail advertising and learn how to apply them.

WEEK

2

4 hours to finish

Sorts of e mail advertising

You’ll study the commonest forms of advertising emails. First, you’ll find out about emails that greet prospects, like acquisition emails and welcome emails. Subsequent, you’ll find out about emails that entice subscribers, equivalent to newsletters and promotional emails. You’ll concentrate on emails that maintain prospects, often known as retention emails. Then, you’ll discover learn how to craft catchy e mail copy, write pattern topic traces, and create preview textual content for advertising emails.

WEEK

3

6 hours to finish

Helpful instruments for e mail advertising

You’ll find out about helpful instruments for e mail advertising. You’ll decide learn how to create and phase e mail lists. You’ll additionally learn to write efficient emails that interact with prospects. After that, you’ll discover e mail advertising instruments like HubSpot and Mailchimp and find out how they work. Then, you’ll discover disaster administration and learn how to right errors in e mail advertising.

WEEK

4

4 hours to finish

Accumulate and analyze e mail marketing campaign knowledge

You’ll find out about the important thing metrics in e mail advertising, equivalent to open charge, click-through charge, unsubscribe charge, criticism charge, conversion charge, bounce charge, and extra. You’ll study learn how to measure, monitor, and analyze e mail marketing campaign outcomes. Then, you’ll learn to successfully current e mail marketing campaign outcomes to stakeholders by creating an e mail advertising marketing campaign report.