About this Course
This course is a partnership between the main content material advertising and marketing authority, Copyblogger, and UC Davis Persevering with and Skilled Schooling. On this course, you’ll study the core methods content material entrepreneurs use to accumulate and retain clients profitably. Particularly, you’ll discover ways to develop, arrange and implement a content material advertising and marketing technique, analyze and measure the effectiveness of content material advertising and marketing, write compelling copy, use a strategic framework when writing, and construct your skilled model and authority by content material advertising and marketing. Additionally, you will discover ways to put the concepts offered to you into motion and construct your personal private model by content material advertising and marketing.
SKILLS YOU WILL GAIN
- Administration
- Content material Advertising
- Copywriting
- Writing
Syllabus – What you’ll study from this course
3 hours to finish
The Content material Advertising Ecosystem
On this module, you may be launched to the content material advertising and marketing ecosystem. It is possible for you to to outline what content material advertising and marketing is and clarify why it can be crucial in right now’s market. You’ll uncover the aim of what content material ought to be capable of do and what makes content material efficient. You’ll uncover the significance of how your personal skilled model can play within the significance of your organization’s content material advertising and marketing technique and you’ll construct your personal skilled model. You’ll construct a private web site to assist construct your model and within the ultimate lesson, it is possible for you to to debate the editorial course of for content material and describe the advantages and significance of getting a content material calendar.
5 hours to finish
The Strategic Context (The 7A Framework)
After reviewing this module it is possible for you to to elucidate and apply the 7A Framework to your personal content material. It is possible for you to to assume strategically by creating context which ends up in creating content material that really works. It is possible for you to to follow and talk about why being agile a vital a part of the framework. You’ll talk about the concept of being genuine as knowledgeable and inside your personal group. It is possible for you to to seize your viewers’s consideration with efficient headlines. It is possible for you to to use the 1, 2, 3, 4, 5 formulation to immediate your viewers to take motion. You’ll study how you can prioritize acceleration and current your self as a likable authority to your community. You’ll talk about the vital relationship between authority and viewers and be capable of write with authority and confidence.
4 hours to finish
Mapping the Journey: Crafting a Content material Advertising Technique
On this module, you craft a content material advertising and marketing technique by first analyzing the journey of your purchaser or viewers. It is possible for you to to create your viewers/purchaser persona and describe the significance of at all times eager about their journey. It is possible for you to to develop empathy and expertise maps and study their functions in a content material advertising and marketing technique. You’ll discover and be capable of apply two important components for creating irresistible content material.
5 hours to finish
The Strategic Varieties of Content material
On this module, you’ll discover the varied sorts of strategic content material that go into an efficient content material advertising and marketing program. It is possible for you to to determine and outline the 4 sorts of strategic content material: attraction content material, affinity content material, motion content material, and authority content material. It is possible for you to to make use of the methods given to jot down the varied sorts of content material and be capable of mix all 4 components to jot down one efficient content material piece.
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