About this Course
Ever puzzled why some issues grow to be standard, and different don’t? Why some merchandise grow to be hits whereas others flop? Why some concepts take off whereas others languish? What are the important thing concepts behind viral advertising? This course explains how issues catch on and helps you apply these concepts to be more practical at advertising your concepts, manufacturers, or merchandise. You’ll learn to make concepts stick, how one can enhance your affect, how one can generate extra phrase of mouth, and how one can use the facility of social networks to unfold info and affect. Drawing on rules from his best-selling guide, “Contagious: Why Issues Catch On,” Professor Jonah Berger illustrates profitable methods so that you can use buzz to create virality in order that your campaigns grow to be extra shareable on social media and elsewhere. By the top of this course, you’ll have a greater understanding of how one can craft contagious content material, construct stickier messages, and get any product, concept, or habits to catch on.
SKILLS YOU WILL GAIN
- Social Community
- Viral Advertising
- Advertising
- Advertising Technique
Syllabus – What you’ll be taught from this course
1 hour to finish
What Makes Concepts Sticky?
On this module, you’ll begin to be taught what makes merchandise, concepts, and behaviors contagious; in different phrases, why they catch on. You’ll discover the science behind why some issues grow to be standard whereas others fail. You’ll additionally uncover the important thing rules, or six SUCCESs” elements that make messages stick. Lastly, you’ll learn to make any concept extra memorable, whether or not it’s a pitch to your boss or a lesson you need college students to recollect.
1 hour to finish
How Social Affect Shapes Habits
On this module, you’ll look at how social affect shapes every part folks do: from the merchandise we purchase and candidates we vote for to the meals we like and careers we pursue. You’ll learn the way folks use others to assist them make selections and the way corporations leverage this energy to form the services and products we use. You’ll uncover when persons are extra prone to conform or do the identical factor as others, and when they’re extra prone to diverge or do one thing totally different. On the finish of this module, you’ll perceive how one can keep away from being influenced by others and how one can use affect to make your self extra profitable.
1 hour to finish
The Energy of Phrase of Mouth
This module will train you concerning the energy of phrase of mouth. You’ll be taught why phrase of mouth, or individual to individual communication, is 10 instances as efficient as conventional promoting. Additional, you’ll uncover why some merchandise or concepts get talked about greater than others. Why some on-line content material goes viral or some issues get extra buzz. You’ll be taught the six key STEPPS that drive folks to share, and the way by understanding these drivers, you can also make something extra contagious.
1 hour to finish
Social Networks
On this module, you’ll be taught what social networks are, and the way they form the unfold of data and affect. How the patterns of social ties between folks decide what we do, and what catches on. How folks we’ve by no means even met can affect our tastes and preferences. You’ll study how robust and weak ties assist get folks jobs, and whether or not to pay attention or unfold out advertising assets when launching a brand new product. By the top of this module, you’ll not solely have the ability to analyze the success of standard merchandise, concepts, and providers, but additionally apply these insights to make your personal stuff extra prone to catch on.
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